01 / Retention
Retention & subscription
Build the strategies and experiences that improve repeat purchases, renewals, and long-term customer value.
Lifecycle + Retention Leader
I help brands keep the customers
they’ve already earned,
with lifecycle strategiesthat bring them back.
Customer journeys, email and SMS, loyalty, and subscription strategies built to increase repeat purchases and long-term customer value.
Working with brands nationwide
10+ years in retention & lifecycle
About Leslie
Hi, I’m Leslie.
I'm a lifecycle and retention leader with over a decade across consumer, wellness, and service brands. I help teams bring clarity to the customer experience: where people drop off, what keeps them coming back, and how to turn first-time customers into loyal, returning ones.
Leslie Denton
Expertise
Turn first-time customers into long-term ones.
02 / Lifecycle
Lifecycle & CRM
Build connected, useful customer journeys across email, SMS, push, and the broader owned-channel experience.
03 / Loyalty
Loyalty & referral
Create loyalty and referral programs that give customers meaningful reasons to return, engage, and bring others with them.
Who I work with
Retention can start at any stage.
From early-stage businesses building the foundation to established teams improving what already exists, I shape the work around your customers, goals, and internal capabilities.
01
Product businesses with repeat-purchase potential
02
Service businesses built around recurring client relationships
03
Subscription, membership, and recurring-revenue businesses
04
Growing brands building their retention foundation
05
Established teams optimizing what already exists
Engagement options
Three ways to work together.
Start with a clear assessment, solve one focused challenge, or bring in senior leadership to move a defined initiative into delivery.
Best place to start
Lifecycle & Retention Audit
A full diagnostic of your post-purchase experience.
- Current-state experience review
- Gaps, strengths, and missed opportunities
- Quick wins and longer-term priorities
- 90-day action plan and team readout
One priority · Focused scope
Focused Strategy Sprint
Solve one priority with a clear path forward.
- Deep dive into one priority
- Key decisions and tradeoffs
- Recommended customer or program approach
- Action plan and team readout
From direction to delivery
Project-Based Leadership
Bring one defined initiative from direction to launch.
- Journey or program architecture
- Campaign and program development
- Cross-functional project leadership
- Launch support and team handoff
Building your in-house team? I’m also open to the right full-time lifecycle or retention leadership role.
Start a conversationWhat working together looks like
Clear from the start.
Share what you’re working on
Send a few details about your business, the challenge, and what you want to change.
Have a conversation
We’ll spend 30 minutes discussing the opportunity, your priorities, and what the right support could look like.
Align on the right fit
I’ll outline the engagement, with clear deliverables, timing, and investment.
Set the work in motion
From there, we’ll confirm access, communication, and immediate priorities.
Let's connect
Tell me what you’re working on.
The more context you share, the more useful I can be from the start. I’ll respond with initial thoughts, any follow-up questions, and an honest view of whether I’m the right fit.
Thank you. Your note was sent. I will be in touch soon.